When meeting new individuals in a professional setting, such as networking events and career fairs, it is important to make a strong first impression. By developing your personalized “30-second commercial,” you will be able to quickly and effectively market yourself to others.
Your 30-second commercial should:
- Identify who you are
- Highlight a few strengths and accomplishments
- Show how you can bring added value to an organization
- Be concise
As you can see in the sample below, the student highlights her name, major/industry, strengths and specific interest in the company.
Remember, the 30-second commercial can also be useful when writing resumes/cover letters, writing emails to employers, or when leaving voicemails.
Also, don’t forget to practice! It will help you deliver your 30-second commercial seamlessly with confidence; however, you don’t want to sound like a robot!
Dos and Don’ts for the 30-Second Commercial
- Focus on your strengths and assets that you would like to use in your career.
- Mention the type of industry with which you have an interest.
- Practice it so you can deliver it effortlessly while appearing natural and sincere.
- Be sure that what you’re saying can be backed up with facts and results.
- Use your 30-second commercial when leaving voicemails for contacts and recruiters.
- Have more than one version. Different events and situations will require you to discuss different things.
- Ask if there is someone else that they would recommend that you also speak with regarding your interests.
- Use industry jargon or acronyms.
- Ramble. If you run out of things to say ask a question to the employer such as, “is there anything else you would like to know about me?” or “Would you like me to talk more about my experience?”
- Don’t forget to ask for a business card, the name of a person you can follow up with, or advice for future action you should take.
Sample Template & Example
The following is a sample template to get you started on developing on your own 30-second commercial.
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